40,000 BURKINIS SOLD

10 years ago Aheda Zanetti had one big idea – swimwear for women who wished to cover their bodies. Both attractive and modest. She provoked, she shocked and sales rocketed. To hell with the racist politicians – ‘the client is always Queen.’

Today’s moslem women throughout the world are starved for clothes that are both fashionable and modest. A huge market opportunity.

Don’t you wish you had thought of this?

SHE DID

You can – YES YOU CAN. But instead of designing attractive, but generic, lookalike garments GET OUT THERE. In the attic, the photograph albums of your grandparents, the street, especially of ordinary folk, not the rich and fashionable, the markets. . .

Look for what regular folk are wearing and what is missing. Like fashion for moslems.

I had 3 outfits made for summer in the garden and friends told me « Hey that’s what my grandpa wore in the African village. »  They’re made from light cotton, comfortable and protect my pink skin from the summer burn. See what I mean?

So stop poring over fashion mags, which put you in copycat mode, stop doing generic ethnic, and start seeking your very own, unique, winning idea.

Just like Christian Dior, YSL, JPG, Christian Louboutin – and Aheda Zanetti.

NARROW YOUR FOCUS – CREATE YOUR SIGNATURE LINE.